 |
|
|
12
Commandments of Naming
|
|
by
Hal Meyer
|
| |
| 1.
Think Big--Even if you are planning a local business, plan for your
future
which can include national and global expansion. |
| |
| 2.
Avoid "Me Too"--The point of marketing is to stand out and be
different.
Copy Cat schemes don't deliver. |
| |
| 3.
Keep it simple. |
| |
| 4.
Keep it MEMORABLE. |
| |
| 5.
All things equal, an alphabetically desirable name helps -- alot. |
| |
| 6.
Watch our for undesirable connotations, both in English and in other
languages. |
| |
| 7.
Watch out for trademarks that belong to other entities. |
| |
| 8.
Try to connote what you do or offer or the nature of your
product/service. |
| |
| 9.
Get outside viewpoints. The more good minds, the better. |
| |
| 10.
Allow yourself the possibility of imperfection, and consider the
opinions
of consumers and focus groups. Allow yourself the freedom and right to
re-name yourself or replace obsolete names. |
| |
| 11.
Don't underestimate the value of a good name! |
| |
| 12.
Own the dotcom extension of the name! |
| |
| Hal
Meyer is CEO of NAMING SYSTEMS (sm). |
| |
| |
|
| Naming, branding, and corporate identity solutions for
companies world-wide. |
| |
|
|
| |
|
©2001-2004
NAMING SYSTEMS (sm). All rights reserved.
NAMING
SYSTEMS (sm) - naming, branding, corporate identity, positioning,
consulting. |
